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The 'Build Your Own Keyring' is our own brand product which sits under the Zappi co. trademark. With the increasing popularity of personalised products in mind, we designed this primarily for the gift shops of attractions, zoos and charities. Customers can select their lace colour, spell their own name (however unusual) and choose their shaped beads to create a lasting souvenir of their day out.

From a commercial point of view this is a very attractive line. It can be tailored to any attraction with our huge selection of shaped beads, appeals to a mass market, takes up limited storage and display space, and generates a great margin for our customers.

We have made this as sustainable as possible by using recycled wood for the letters and shaped beads, with the laces being made from eco cotton.

In 2018 we introduced a second CDU option made from hard wood, which had an improved effect on sales for those stores who took it. This has been a bestseller for many of our customers and is a product we continue to develop each year.

We were excited when the Silverstone Experience decided to stock the Keyring; requesting bespoke beads and branded laces. Our design team also had a great time coming up with the concept of a toolbox style CDU which stood on a tower of racing tyres. The end product looked fantastic and was ready in time for their grand opening by Lewis Hamilton & Prince Harry.

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