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TGS LEISURE
BUILD YOUR OWN KEYRING
SILVERSTONE
PROJECT
The 'Build Your Own Keyring' (BYOK) is our own brand product which sits under the Zappi Co. trademark.
With the increasing popularity of personalised products in mind, we designed this primarily for the gift shops of attractions, zoos and charities.
Customers can select their lace colour, spell their own name (however unusual) and choose their shaped beads to create a lasting souvenir of their day out.
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We were excited when the Silverstone Museum decided to stock the Keyring; requesting bespoke beads and branded laces.
Our design team came up with the concept of a toolbox style wooden CDU which stood on a tower of racing tyres. The end product looked fantastic and was ready in time for their grand opening by Lewis Hamilton & Prince Harry.