Pleasure Beach Resort Blackpool

Pleasure Beach Resort in Blackpool really are an absolute pleasure to deal with!

For this reason, we were particularly pleased when they chose The Gift Scholars to design & produce the biggest merchandise range they've ever had. 

In a huge collaborative process we developed products ranging from pyjamas to playing cards, rucksacks to robes, and everything in between!

We produced a full luggage range covering all of their most iconic rides including Valhalla, Mr Funshine, Grand National & Icon, with other items made to coordinate.

The buyers at Pleasure Beach Resort are hugely engaged in their supporter base.

They know what the ride & resort enthusiasts are looking for in a product, & we love working with them as they welcome fresh ideas & will be the first to trial a new product to see if it will resonate with their customers.

This British institution is undergoing a rebrand & has had a major revamp of their main store. We recently visited Pleasure Beach Resort & were so proud to see all of our hard work come to fruition on the shelves of the beautiful, airy space, & being enjoyed by the visitors. Watching their customers choose to purchase products we have created was so rewarding!

In the meantime, we've been working with their team on a Christmas range, & exciting new products for 2026, so watch this space!

For more on this subject, watch the video below.​​​​

Ben Jenkinson from Pleasure Beach Resort